Worker Bees Blog

Earthlink is looking for a blogger.

I like this job description, I really do. It captures the breadth of skills and tasks that go into creating and maintaining a serious business blog. There's research, strategy, content, customer outreach...not to mention writing skills and technical skills. Now, who really thinks this is only worth $500/month to a company like Earthlink? You can bet it's worth a hell of a lot more.

This description is a good model for those of us providing blogging services. I would add to it that monitoring and metrics are a big part of the job too. Not just what other people are saying, but if they're visiting your blog...and better yet commenting on it or writing posts in response to it. If you say you want to enter the blog culture then you should care about being part of the larger conversation.

At the very least this is good for me because now people will be able to leave their Earthlink complaints on Earthlink's blog, instead of mine! OK, it's only happened a few times, but it's so sad...I hope they don't think I have some in to Earthlink just because I wrote about their blog once :(

Hat tip: Blog Business Summit Blog