Worker Bees Blog

Excellent scare-article from Pheedo (disclaimer: I know Bill Flitter and spoke to his Blogging Group in the East Bay last month.)

In it he outlines why direct email marketing has become increasingly inefficient and why RSS newsletters are the answer.

There's a lot of good info in this post, particularly in linking you to other, length and serious examinations of the issues.

I would only add one word of caution (again) to those who would have you kill email and adopt RSS-only marketing efforts: according to Pew only 5% of US online users currently use RSS aggregators.

That's still really small. I have no doubt the number will grow rapidly...you can't deny the simplicity and convenience of using such aggregation applications.

So, by all means, start an RSS program now...but take a couple of deep breaths before you decide it can replace any email marketing or newsletters you have.