Monday, November 16, 2015

Parodying Female-Friendly Advertising? Consider the Alternative.

Disclosure: I am clearly ‪#‎biased‬ because not only was BlogHer a mission-based FOR-profit, but we were obviously heavily advertising and sponsorship supported. As is SheKnows Media, our parent company now.

Now, with that said: I love this oped on Fortune.com by Samantha Skey.

I too both laughed and cringed at the "Jane Street" parody of ‪#‎Femvertising‬.

I understand the gripes behind the satire, no doubt. But I also got a little annoyed.

Because:

So given the above truths, wouldn't you prefer advertisers TRY to do a better job. TRY to employ women talent? TRY to bust stereotypes? TRY to empower AND entertain WHILE they, yes, gasp, horrors!, market something?

I would. Every time.

The alternative is much much worse.

So:
Demand continuous improvement? Yes.
Call out points of hypocrisy? Reasonable.
But. Shut companies down completely when they attempt to do good while doing business? I think it's short-sighted.

You keep doing you Dove, Always, Cheerios, Wells Fargo, and all you other brands exhibiting your corporate ethos via #Femvertising...and other CSR programs.

I'm here for it!



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