Thursday, April 16, 2009
Serendipitous alignment: A Twitter Book and "Whuffie Math"
This morning I participated in a fun project Marketing Diva Toby Bloomberg is wrangling: A Twitter book. She is interviewing various social media types about various aspects of the social media space, and asking them to provide their responses in the form of a series of tweets. We interviewees are numbering our tweets and including the hash tag #smgps, and from that she is pulling together the content.
So, I could send the book to 20 influential types and probably even get one or two of them to read it. Then blog about it? [snip] So, if I add it up, the sum total of possible blog posts here is 0, which leads to the reach of…0.
However, of those that answered my tweet and asked for a book are actually looking forward to the book. This group is busy, too. Career and lives get in the way, so I probably will see about half of them able to actually get to reading the book in the near future. And, as blog posts fall off from reading, Maybe 5 of them will actually get around to posting something. Say, their collective readers are somewhere around 500 - and that number is really conservative, since most blog posts will see long term hits, even those with a low readership (I will also do my best to drive people to those posts). Adding this column up, I see a sum total of possible ‘eyeballs’ reading about the book being 500.
And from the test earlier, 500 is greater than 0.
Yes. Exactly. Read her whole post. I obviously only excerpted a small, valuable chunk, but there are more valuable chunks to be read. And I agree with them all.
Today our philosophies serendipitously aligned!
For your community's enjoyment here's the link to your interview. http://twurl.nl/bzvpe0
Tara, your publishers did motivate you to create probably one of the most effective posts I've seen on the subject, so I guess we should indeed thank them :)
PS-Sorry the post looks so wonky, I've been experimenting with Drafty, and it doesn't handle cutting and pasting form various sources all that well.