Tuesday, April 28, 2009

BlogHer releases second annual Women and Social Media Study

This morning BlogHer released our second annual Women and Social Media Study, this year working again with Compass Partners and also with iVillage, to take a more granular look at how women are using social media tools...including blogs, message boards and forums, social network sites like Facebook and MySpace and status updating tools like Twitter.

The press release is here (and the headline of course provides a clue about one of the main differences between how we use these tools:
BlogHer Finds Women Online Twice As Likely To Use Blogs Over Social Networking Sites As Trusted Source of Information

The executive summary of the entire Study is here:
2009 Women and Social Media Study by BlogHer, iVillage and Compass Partners

My BlogHer post introducing it is here:
BlogHer Releases Second Annual Women and Social Media Study: It's all about you!

Look forward to everyone's thoughts. Forgive my bias, but I find the data pretty fascinating :)

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