Wednesday, April 02, 2008

This month's Silicon Veggie

A column on the concept of veg*nism and "moral superiority."

And how goodness and badness aren't really binary. One isn't all good or all does better at some things than other things.

How does this relate to marketing and social media?

I suppose because sometimes a company makes great stuff, but isn't a social media leader (can you say "Apple"?)

And sometimes a company is out there trying social media like gangbusters, but the product doesn't live up to their efforts (nominees? Anyone?)

And we judge those companies on both. The good and the bad. The marketing and the customer service and the product.

That's my story, and I'm sticking to it.


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