Sunday, June 18, 2006

Respect Your EdlerBloggers Redux

When we put on our Respect Your ElderBloggers session at SXSW Interactive last March it was a well-attended and popular session. But we all felt a few more product developers should have showed up to find out what they're ignoring with their development and marketing plans.

Well, now there's an entire day-long conference devoted to the same idea, and even prizes to companies that present the best business plans for appealing to the baby boomer market.

Here's the run-down from Marty Silberstein, about the Silicon Valley Boomer Venture Summit this Tuesday in Santa Clara:
Entrepreneurs around the world are developing products and services aimed at consumers age 40 and up. Learn where the market opportunities are from leading experts who invest in or serve the 40+ boomer consumer – and why this marketplace is the next big wave.

Each company that provides a solution for boomers will need to have a digital strategy.


* The top Internet business analyst, Safa Rashtchy, Piper Jaffray & Co. speaking on Internet business models that work – from the perspective of the entrepreneur and the VC

* A leading entrepreneur, Craig Newmark, craigslist, who changed the face of the Internet and the way in which we buy and sell furniture, find jobs and connect

Other program highlights:

* Learn where and why VCs are investing heavily in the boomer market
* Hear success stories from VC portfolio companies
* Hear the five finalists of the of 2006 Silicon Valley Boomer Venture Capital Business Plan Competition – vying for the $10,000 Grand Prize – present their business plans to the Summit and the blue ribbon panel of judges. Be there when the winner is chosen.

EVENT: Second Annual Silicon Valley Boomer Venture Summit
DATE: Tuesday, June 20, 2006, 8:30 am – 6:00 pm
WHERE: Recital Hall, Santa Clara University, 500 El Camino Real, Santa Clara, CA 95053

On-site Registration - $325.00 (registrations received after June 15, 2006)
Half-day Registration and multiple attendee discounts available


It sounds like an info-packed day, and many a valley company would benefit from thinking about more than the MySpace generation. As a final note, I know that premiere elderblogger Ronni Bennett would want me to remind's not just about baby boomers...don't forget the elder market too!

No kidding, Elisa. It's only just begun in the past year and I'm already tired of the entire culture believing that the boomers define aging. It's as though everyone older than 60 is already dead.

But for 2005, the U.S. Census Bureau estimates there are almost 50 million people between the ages of 60 and dead. Even with such numbers as that, we are invisible to developers and marketers.

Ageism is alive and well in the U.S.
Corporate America (and the Boomer Venture Summit) just moved the outer edge of acceptable age to the eldest boomers.

It appears that age is so abhorrent to everyone in America that corporations are willing to forego billions in revenue to pretend we don't exist.
Post a Comment

<< Home

This page is powered by Blogger. Isn't yours?