Friday, May 12, 2006

BlogHer announces new business venture: the BlogHer Advertising Network

Check out yesterday's press release.

Key excerpts:
The BlogHer Advertising Network will launch June 1st in partnership with more than two dozen parenting bloggers and a featured advertiser, new Sweet Simplicity™ Sweetener - a premium, all-natural zero-calorie sweetener (

The BlogHer Advertising Network introduces sponsors directly to the Web’s most sought-after consumer demographic—women who write and read weblogs. A demographic survey conducted across BlogHer’s introductory set of parenting blogs reveals a deeply loyal and highly educated readership, with 93 percent “certain to return” and 94 percent having a greater-than-high school education. (Review full demographic survey results at “Our parenting bloggers have the kind of readership that most web sites only dream about,” said Elisa Camahort, Co-founder and President, Events & Marketing. “They’re spending money online, on everything from gadgets to gardening tools. And 53 percent have their own blogs with which to publish and amplify their recommendations, opinions and referrals.”

With the BlogHer Advertising Network, BlogHer LLC sells and delivers the only graphic media advertising on participating blogs. Participating bloggers retain their own URLs, traffic and communities and agree to publish according to editorial guidelines.

Lisa, Jory and I have been giving (and I do mean giving) our time to BlogHer for 15 months now, and in the nine months since the Conference that has been pretty much a full-time job (on top of our existing solo consulting practices.)

We want to be able to continue to do that, and we know a lot of women bloggers who want to find ways for their blogs (on which, God knows, we all spend a lot of time and energy and talent) to contribute to their financial well-being.

The BlogHer Advertising Network is the answer.

More links:

The BlogHer Ad Network
Results of the BLogHer Demographic Survey
A letter from Lisa, Jory and me about the Network
Lisa's post on Surfette about the Network
Ad Network article on
Ad Network article on MediaPost

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