Monday, October 17, 2005
To present advertorials or not to present advertorials?
Here at BlogOn there is a heavy focus on product demonstrations from vendors.Not just in a vendor area, but actually getting up on stage and having what is theoretically supposed to be 10 minutes (but has inevitably become 15-20 minutes) to present new products.
On the one hand I personally may end up using these products, so I certainly find the info has potential for usefulness.
On the other hand, for people who are not interested, it seems like they're paying a lot of $$ to watch commercials. And it seems clear that vendors paid for this opportunity, so rather disingenuous to call then "Innovators" and not sponsors.
How to balance the two reactions...something we have to think more about as BlogHer 06 planning starts in earnest.
// posted by ElisaC @ 9:29 AM 
Comments:
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"Not just in a vendor area, but actually getting up on stage and having what is theoretically supposed to be 10 minutes (but has inevitably become 15-20 minutes) to present new products."
That sounds awful. AWFUL.
If I'm paying to attend a conference, I don't mind vendors in the public area, but to pay $100+ AND have to sit through a commercial...?
*shudder* Sends shivers right down my spine.
You're not actually considering this for Blogher, are you?
If you are considering this, could you consider it over at the Blogher website, so others could weigh in on this?
That sounds awful. AWFUL.
If I'm paying to attend a conference, I don't mind vendors in the public area, but to pay $100+ AND have to sit through a commercial...?
*shudder* Sends shivers right down my spine.
You're not actually considering this for Blogher, are you?
If you are considering this, could you consider it over at the Blogher website, so others could weigh in on this?
hi Sour Duck: well, as you probably know, we consider everything over at the BlogHer site, to get community input.
In this specific instance I think I can safely say we would never have product demos be the sole "content" offered to BlogHer attendees.
It did make me wonder how many people would choose to attend if you had a product demo track that ran concurrently to other content tracks...if it was billed properly as such.
In this specific instance I think I can safely say we would never have product demos be the sole "content" offered to BlogHer attendees.
It did make me wonder how many people would choose to attend if you had a product demo track that ran concurrently to other content tracks...if it was billed properly as such.
I didn't think it would be the sole content, I was concerned about it being tagged on before a speaker or a panel.
In other words, being a captive audience to the advertisers.
"It did make me wonder how many people would choose to attend if you had a product demo track that ran concurrently to other content tracks..."
I suppose there might be interest (?), but I personally wouldn't be interested. I'd much rather attend the speaker/panel track.
I realize I'm just one attendee, so a discussion may prove useful to you over at the Blogher site. I can't imagine that many would be interested, because of the nature of Blogher and the attendees' attitude towards it. (That is, Blogher's value seemed to be in things that weren't related to products and profits.)
In other words, being a captive audience to the advertisers.
"It did make me wonder how many people would choose to attend if you had a product demo track that ran concurrently to other content tracks..."
I suppose there might be interest (?), but I personally wouldn't be interested. I'd much rather attend the speaker/panel track.
I realize I'm just one attendee, so a discussion may prove useful to you over at the Blogher site. I can't imagine that many would be interested, because of the nature of Blogher and the attendees' attitude towards it. (That is, Blogher's value seemed to be in things that weren't related to products and profits.)
Anyways thanks for an interesting post - I didn't know about "advertorials" before I read about them here at your blog. So thanks. ;)
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