Wednesday, September 07, 2005

The ASPCA Hurricane Katrina Rescue Diary

Keep tabs on how their efforts our progressing across the affected regions.

I often talk about how non-profits could really marshal the power of blogs to establish closer, more loyal connections with their potential volunteers and donors.

The ASPCA isn't calling this a blog, but it is essentially a blog.

See your favorite charity in action. See the positive results. See how other people are contributing their time and effort, and how rewarding it is for them.

In the now. Not in some glossy brochure sent by the thousands to an mailing list.

I think it's powerful.

What do you think?

Comments: Post a Comment

<< Home

This page is powered by Blogger. Isn't yours?