Sunday, August 21, 2005

Why CEOs blog

Or at least, why Mark Cuban does.

Somewhere long ago I read that Dallas mavericks owner Mark Cuban started his blog, BlogMaverick so that he would be able to get his word out without relying on the media, who inevitably took only snippets of interviews and conversations, placed them in their own context, and inevitably told only part of what might even be the wrong story.

Today is a case in point.

I wonder if NY Times reporter Andrew Sorkin is happy to have Cuban publish their entire email exchange, followed by a link to the story Sorkin wrote, with Cuban essentially asking people to judge for themselves whether he was fairly represented.

True that this approach would not work for every CEO, but I find myself wondering what would have happened if, for instance, Carly Fiorina had blogged.

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