Thursday, May 12, 2005

Bebe Neuwirth show extends, along with an extended Worker Bees discount

Well, the Bebe Neuwirth/Kurt Weill vehicle, Here Lies Jenny was due to close in a week, but due to popular demand it's been extended another month. It will play all through June.

The Worker Bees discount of $10 off every ticket for a Tues.-Thurs. performance will also extend.

This show has gotten not only an extension, but is garnering noticeably more coversion on search engine ads than many other shows I run programs for. This, despite the fact that many of those other shows also featured celebrities.

Why would that be?

It's gotta be word of mouth about the show driving people to search in the first place and then to buy.

There's official word of mouth, like the numerous good reviews that the show has earned.

And there's likely layman word of mouth to equal that.

It validates that we are still a society who looks to get referrals and recommendations before committing our hard-earned dollars. At one time I would have thought that it was the expense of the theatre tickets, which are 5 times the price of a movie ticket, that determined how much (or more accurately how little) celebrity alone was able to drive sales. But recent movie openings for star vehicles have proven that even a $10 ticket price is enough to make people be more discerning.

Anyway, I've got to figure out when I'm going to see Bebe.

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