Saturday, December 11, 2004
Worker Bees Site of the Week: How to be Content-Free and Buzzword-Compliant!
This week's site of the week is actually an article of the week.
A little piece from MarketingProfs.com on how marketing speak is often meaningless, cliched and off-putting to anyone who isn't a marketing person.
What makes me shudder is knowing how often I used those very words in my high tech marketing life.
One salient point is that many of these buzzwords, on their own, without context, have no meaning to anyone not living inside your head.
"Powerful" "Scalable" Flexible"
You may know exactly what those words mean when discussing your new networking processor solution...but nobody else probably does. Those words probably make them think of going to the gym and working out.
Brief article, but sure to set off some deep self-reflection.
A little piece from MarketingProfs.com on how marketing speak is often meaningless, cliched and off-putting to anyone who isn't a marketing person.
What makes me shudder is knowing how often I used those very words in my high tech marketing life.
One salient point is that many of these buzzwords, on their own, without context, have no meaning to anyone not living inside your head.
"Powerful" "Scalable" Flexible"
You may know exactly what those words mean when discussing your new networking processor solution...but nobody else probably does. Those words probably make them think of going to the gym and working out.
Brief article, but sure to set off some deep self-reflection.
// posted by ElisaC @ 10:30 AM 
