Saturday, December 25, 2004

Marketing is a "Subtle and Essential Art"

People tend to talk a lot about Microsoft's Channel 9 Blog Community, but Sun has its own Blog Community, and thanks to Microsoft's Scoble for pointing me to this lovely and brief defense of the art of marketing from a Sun blogger, Masood Mortazavi.

His focus on the "art", plus my focus on the "craft", adds up to a pretty good rationale for being a marketing-driven company.

In my humble marketing-driven opinion, of course.

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