Friday, December 10, 2004

iTunes Music Store Now Accepts PayPal

More than cross-promotion, this announcement nods in the direction of customer convenience over customer control. It's not a huge deal, but it gives potential customers that extra flexibility, that extra choice, that extra anonymity even.

Apple has really done more in the past year or two to broaden their appeal than in their entire history. And it's geared more towards average customer friendliness than appeasing the techno-geeks.

Yes, yes, it's just awful that the format for iTunes Music Store only works on an iPod, to industry people who care about that. But most people just don't care. They have an iPod; it works with their iPod...what they docare about is that it works on PC or Mac. And yes, it does.

Frankly, I think if you leave aside the grousing of certain people who will never be made happy by anything except completely open everything that nobody makes any money on, Apple is doing a good job of servicing the potential digital music addict.

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