Saturday, October 23, 2004
When Companies Let Their Customers Influence Them!
I went to Beverages & More on Thursday, buying way too many beverages for a little gathering I had last night.
And while there, I noticed with some surprise, that their store sign now says BevMo! Their URL is also BevMo.com.
BevMo has been a nickname for Beverages & More for nigh on a decade I would imagine...it's been at least 6 years since I first heard it...I know that.
But I think it's completely unusual for a store to acknowledge that their customers have this nickname and turn it into the name they use. I might add that not all BevMo customers use that moniker. I've met plenty of people who've never heard it...it mostly seems to be power users who plan a lot of events who use it.
Anyway, I found that really fascinating.
And I'm waiting for Target to change their store name officially to 'Tar-zhay'!
And while there, I noticed with some surprise, that their store sign now says BevMo! Their URL is also BevMo.com.
BevMo has been a nickname for Beverages & More for nigh on a decade I would imagine...it's been at least 6 years since I first heard it...I know that.
But I think it's completely unusual for a store to acknowledge that their customers have this nickname and turn it into the name they use. I might add that not all BevMo customers use that moniker. I've met plenty of people who've never heard it...it mostly seems to be power users who plan a lot of events who use it.
Anyway, I found that really fascinating.
And I'm waiting for Target to change their store name officially to 'Tar-zhay'!
// posted by ElisaC @ 11:01 AM 
