Thursday, September 09, 2004

How Not to Blog

Here's another article exposing a "fake" blog.

This really demonstrates how not to blog.

A blog needs an authentic voice. A blog needs to be written and compiled by real people.

I usually say Content is King, but I have to add that Authenticity is Queen then.

In the case described by the article, the blog actually had some interesting and objective content, and wasn't all self-serving marketing speak.

But finding out that the "voice" of the blog was entirely fake immediately destroys that blog forever. and good luck to the company creating another one that can get embraced by the blogosphere.

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