Wednesday, August 04, 2004
The Perils of Advertising
Courtesy of the daily Marketing Vox Newsletter:
What to do when two HUGE computer retailers use the exact same model in the exact same locale for the exact same advertising message (namely, "buy our back-to-school products")?
Check it out here.
I'm sure Dell and Gateway ad execs have red faces right about now.
Come on guy...two heavyweights like you using stock photography for one of the biggest sales time frames of the year?
The message: choose where you cut your corners carefully.
In this Internet era, snafus like this never die...they get posted online and in blogs like mine!
What to do when two HUGE computer retailers use the exact same model in the exact same locale for the exact same advertising message (namely, "buy our back-to-school products")?
Check it out here.
I'm sure Dell and Gateway ad execs have red faces right about now.
Come on guy...two heavyweights like you using stock photography for one of the biggest sales time frames of the year?
The message: choose where you cut your corners carefully.
In this Internet era, snafus like this never die...they get posted online and in blogs like mine!
// posted by ElisaC @ 8:00 AM 
