Monday, August 16, 2004
I Hope You're Googling Yourself
People call it ego-surfing...the act of Googling your name and finding how you're captured online.
But for businesses, it's not ego-surfing...it's smart, proactive marketing.
Do you think Scientific Atlanta Googles itself and has found this little blog entry gem:
Boing Boing rant about the SA Explorer 8000 DVR
And I certainly hope TiVo has found it, since for all the hate the guy has for SA, he has nothing but the love for TiVo (as do I of course.)
People are talking about you and your business whether you like it or not. Best to keep on top of it...and maybe even to host a blog that lets them keep the chatter where you can see it...and respond to it ASAP!
But for businesses, it's not ego-surfing...it's smart, proactive marketing.
Do you think Scientific Atlanta Googles itself and has found this little blog entry gem:
Boing Boing rant about the SA Explorer 8000 DVR
And I certainly hope TiVo has found it, since for all the hate the guy has for SA, he has nothing but the love for TiVo (as do I of course.)
People are talking about you and your business whether you like it or not. Best to keep on top of it...and maybe even to host a blog that lets them keep the chatter where you can see it...and respond to it ASAP!
// posted by ElisaC @ 7:32 PM 
