Monday, February 19, 2007

Broadband Penetratoin continue to rise

Yes, it's been a while since I blogged (I blame illness and BlogHer Business planning.)

So, I'm starting back posting some market stats that I want to remember. Yes, it's blog as personal archive time.

For those who think that blogging may have peaked, I think there's reason to believe that's not quite the case yet.

Why? Because broadband penetration continues to grow, and having broadband makes someone much more likely to do more than simple Internet activities, like email and a little shopping.

At the end of 2006 the broadband penetration in the U.S. had increased 20% to 50 million households. And the project that it will increase another 20% to 60 million households by the end of 2007...that's about a 55% penetration rate.

Some other stats that might help you extrapolate some interesting bloggy goodness:
-the current penetration of blog readers to U.S. online user is 39%
-the current penetration rate of bloggers to U.S. online users is 8%

Both of those figures have increased rapidly over the last 5 years (Source: Pew)

And bloggers tend to have broadband.

No, this is not the same as saying "those with broadband will tend to blog". While having broadband may be correlated to blogging, I doubt anyone has shown it to be causative. Still, I don't think it' making a huge leap to say that the continuing penetration of broadband (here and abroad) should, at the very least, be conducive to blogging.

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