Tuesday, May 17, 2005
Blog Coaches suck! Need a Blog Coach?
Here is my little dry humor for the day.
ProBlogger, Darren points me toward a rant about the horrific proliferation of heinous charlatans known as Blog Coaches, written by JS Logan.
What's so funny? I mean, isn't he besmirching my good name with his blanket, unattributed criticism of those who dare to advise businesses about blogs?
Well, I just think it's kind of funny when the latter half of his post is all about why he would be a better blog consultant than those other guys out there.
He is using the classic straw man. Oooh, those evil blog coaches out there. Well, name one, why don't you?
I'm not saying there are no charlatans out there, there are in every industry, but the reputable marketing consultants I know who include blogging among their portfolio of services...whether it's a major part, or merely one of many, all seem to share Logan's philosophy.
How many times have you heard me repeat my mantra: "Blogs are a tool, a technology, not a revolution."? And if you followed this particular industry you'd hear other consultants say so too...Toby Bloomberg as one example.
Actually, I think some in the citizen's media crowd are definitely all about the hyperbole, but the business and marketing consulting types seem to be a little more conservative.
So, all I'm saying is show us the straw man, or just pitch your business on its strengths. The second half of Logan's post was strong enough, don't you think?
ProBlogger, Darren points me toward a rant about the horrific proliferation of heinous charlatans known as Blog Coaches, written by JS Logan.
What's so funny? I mean, isn't he besmirching my good name with his blanket, unattributed criticism of those who dare to advise businesses about blogs?
Well, I just think it's kind of funny when the latter half of his post is all about why he would be a better blog consultant than those other guys out there.
He is using the classic straw man. Oooh, those evil blog coaches out there. Well, name one, why don't you?
I'm not saying there are no charlatans out there, there are in every industry, but the reputable marketing consultants I know who include blogging among their portfolio of services...whether it's a major part, or merely one of many, all seem to share Logan's philosophy.
How many times have you heard me repeat my mantra: "Blogs are a tool, a technology, not a revolution."? And if you followed this particular industry you'd hear other consultants say so too...Toby Bloomberg as one example.
Actually, I think some in the citizen's media crowd are definitely all about the hyperbole, but the business and marketing consulting types seem to be a little more conservative.
So, all I'm saying is show us the straw man, or just pitch your business on its strengths. The second half of Logan's post was strong enough, don't you think?
// posted by ElisaC @ 2:22 PM 
Comments:
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hey Jim:
I actually didn't feel targeted...no apology necessary at all.
Yes, the "xxxx is dead" meme, all due to blogging, is very tired. Couldn't agree more.
And truth be told, I also agree that it's not really a great practice to single out other businesspeople by name...although it'd be fun to read as you say.
Certainly when I was in corporate life I saw our company hire consultants, and it always struck me as a ridiculous waster. Oftentimes it wasn't the consultant's fault. Often the company just isn't willing to actually maintain the processes or practices that a consultant helps them define and set up. I know this from the other side of the issue because after I left my last company I consulted with them for 4 months, helping them complete a major product development process effort that had been languishing. They needed the process; they invested in getting it done (finally) it was done well (if I do say so myself) and day one after I walked out of there everything brand spanking new and ready to go, everyone trained, they were already mired in their old ways.
As with everything else, it's more than identifying what is needed...there's always good old execution to trip people up too.
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I actually didn't feel targeted...no apology necessary at all.
Yes, the "xxxx is dead" meme, all due to blogging, is very tired. Couldn't agree more.
And truth be told, I also agree that it's not really a great practice to single out other businesspeople by name...although it'd be fun to read as you say.
Certainly when I was in corporate life I saw our company hire consultants, and it always struck me as a ridiculous waster. Oftentimes it wasn't the consultant's fault. Often the company just isn't willing to actually maintain the processes or practices that a consultant helps them define and set up. I know this from the other side of the issue because after I left my last company I consulted with them for 4 months, helping them complete a major product development process effort that had been languishing. They needed the process; they invested in getting it done (finally) it was done well (if I do say so myself) and day one after I walked out of there everything brand spanking new and ready to go, everyone trained, they were already mired in their old ways.
As with everything else, it's more than identifying what is needed...there's always good old execution to trip people up too.
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